Preppy: Cultivating Ivy Style

November 19, 2013 - Comment

The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style.  Preppy offers the first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway. For the first

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The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style.  Preppy offers the first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway. For the first time, the preppy story is told completely and beautifully with iconic and never-before-published archival and editorial photographs and personal snapshots from the original Ivy elites.
Exploring all facets of men’s and women’s preppy fashion, this vibrant volume is replete with photographs and vintage ads illustrating the iconic elements of prep: from Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms. Authors Jeffrey Banks and Doria de La Chapelle also examine the fashion designers who played a major role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not just a look but a lifestyle. Also featured: a band of young twenty-first century Ivy stylists and fashion labels worldwide, who have infused preppy with high-octane design on and off the runway. Preppy is a stunning tribute to an American phenomenon. 
 

Product Features

  • Used Book in Good Condition

Comments

Brahmin Book Lover says:

A glossy tome of recycled images. I found “Preppy” to be profoundly disappointing. As I have most of the “Preppy Genre” sitting on my shelves already, I noticed right away that this book, lovely though the photos may be, is a splashy mix of every other attempt to capture the preppy style. There were many moments when I thought I was actually reading other books on the subject that I bought years ago. “Jocks and Nerds,” another Rizolli style book from twenty years ago seems to have been used as a template. The writers include almost no original text, preferring to quote from every other book previously published on the subject. If I want to read what Lisa Birnbach has to say about being a prep, I can just pull down one of her two books.As for photographs, “Preppy” includes many that have been used as examples by countless other books, articles and blogs. Any that I hadn’t seen in other places were lesser examples than those one can enjoy in “Take Ivy” or Salk’s book on WASP style. The book devolves even…

Andrew S. Rogers says:

The preppy catalog, disappointingly In a blog interview posted not long before the publication of , Lisa Birnbach explained how, all those decades ago, her publishers wanted the book that became to focus solely on clothing and accessories, and be titled “The Preppy Catalog.” She argued, she said, that prep clothing couldn’t be adequately or accurately described without the full context of preppy lifestyle, history, and worldview … and thus “The Official Preppy Handbook,” in all its satirical but affectionate beauty, was born.Three-plus decades later, Jeffrey Banks and Doria de La Chapelle have finally given us that “Preppy Catalog” the original publishers wanted. It wasn’t worth the wait.The first several chapters are a whirlwind bus tour of the history of preppy dress, hitting all the…

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